Jackson Square Capital (JSC) approached us as a brand new financial and wealth advisory firm. They had a name, a logo, and a great team of people but they lacked clear brand guidelines. Their website was not reflective of the brand they were building. They needed assistance in creating digital marketing assets that could help launch their brand.
We partnered with Jackson Square Capital to create brand guidelines, build a website, and produce a company culture video.
Opportunity
We saw a tremendous amount of opportunity in partnering with a young brand like JSC. They had the vision in their head and just needed help articulating it. After our introduction, we knew that the best opportunity to help the brand would be through brand guidelines, a website, and a new video.
- Congruent Branding
- Functional Website
- Website Hosting and Maintenance
- Company Culture Video
Strategy
We started by understanding the vision of the brand through an in-depth discovery process. We covered audience insights, industry norms, visual identity, design themes, hero statements and much more. This discovery informed everything from the website hero images to the video script.
- Discovery
- Audience Research
- Copywriting
- Visual Identity
Execution
Once all parties were clear on the strategy and goals we executed on the various marketing efforts. We delivered a detailed brand guidelines document and visual lookbook. Website development began and eventually delivered a custom WordPress website with branding and visual components integrated. Finally, our crew flew to San Francisco for a 2-day video shoot with the JSC team.
Delivery
With all final digital assets in hand, JSC was equipped to propel the brand forward. The new brand guidelines have continued to inform marketing collateral and strategy. The website is securely backed-up and is converting better-qualified clients. The company culture video has received positive feedback from clients and partners and is a key aspect of the website homepage.
100%
Brand new website
20
Page brand guidelines
100%
Website hosting & uptime
2 Min
Company culture video
"The whole team at SproutBox are truly incredible. When we came to them in need of a website redesign, we weren't sure what to expect. Jeff was able to translate our vision for the site into a reality, and managed the project like a true pro the entire time. Anna helped make sure our visual identity was carried throughout the site. And Peter worked with us on an 'intro video' from drafting and editing the script to flying out to shoot the video himself to editing and reworking the shots into the polished video that now welcomes visitors to our site. The entire team at Sproutbox are excellent. They're responsive and professional, yes; but in addition, their passion and expertise enrich outcomes for clients."
Joy Budnik, Director of Marketing